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Paolo Tubito

Paolo Tubito

Chief Marketing Officer Maserati

After completing a degree in economics and business from the University of Bari, in Italy, he furthered his studies at the University of Mid-Glamorgan, in the UK. He began his career in 1992, working at several communication agencies. Since 1998 he has held roles of increasing responsibility for communication, leadership marketing and innovation across key Nike geographies. Before joining Maserati, he served as Vice President for Nike Asia Pacific and Latin America. In January of 2020 he took on the role of Chief Marketing Officer of the Italian luxury car brand.


11:00 | 11:45 - Social changes: how do consumers change?

The trend of digitalization, recently accelerated by Covid, revolutionized customers’ behaviour, whether it’s about a common good, an experiential service, or a luxury product. How has the purchasing process changed? And what added value has digital offered to car makers?