Managing Director Strategy and Consulting Lead, Accenture China
Marcello Tamietti joined Accenture in 1991, and he was appointed Accenture Strategy & Consulting Lead for Greater China on March 1st, 2020. He is also a member of Accenture Greater China Market Unit Council.
Prior to taking this role, Marcello was Accenture’s Global sales lead for Industry X practice, Industry X practice lead for APAC region. Marcello has 30 years of experience in consulting industry, with deep expertise in strategy, consulting, applied intelligence, supply chain and industry X, etc.
Marcello and his team help the clients on digital transformation, especially in the automotive industry. In the last 10 years he has been focusing on developing solutions in the Connected Vehicle field, spanning from embedded software technologies to cloud solutions and analytics. He has been involved in several global Connected Transportation engagements for leading global automotive and industrial companies.
Marcello is based in Shanghai. He studied in Polytechnic University of Turin and holds a Bachelor degree of Electrical Engineering.
The trend of digitalization, recently accelerated by Covid, revolutionized customers’ behaviour, whether it’s about a common good, an experiential service, or a luxury product. How has the purchasing process changed? And what added value has digital offered to car makers?