Maserati Head of Product Management & Go-To-Market
He graduated from the University of Turin with a degree in Economics. His passion for cars has been a constant throughout his career. Starting in 2002 with Groupe Renault, he worked with them for eight years. Beginning as Forecasting Executive, soon after he moved to the Product Management department. In 2012 he joined the Maserati family as Product Marketing Manager for Ghibli. In 2016 he became Product Planning Manager in charge of defining product characteristics and features, forecasting volume plan management, and ensuring a coherent line up across the brand. He entered the role as Maserati’s Classiche and Fuoriserie Personalization programme responsible in 2019. Currently he is the Product Management & Go-To-Market Responsible.
In contrast with the strong evolutional trends generated by always new technologies, the automotive sector is witnessing an increasingly relevant phenomenon: the love for heritage. The interest for the beautiful cars of the past by a large part of the enthusiasts’ community, but also by the general public, is undeniable. How is it possible to guarantee a more sustainable future to enthusiasts and what makes heritage an irreplaceable element for enthusiasts and manufacturers?