Christian Richter

Christian Richter leads the automotive vertical GCAS at Google, including a global team specializing in automotive retail advertising solutions. This includes the development of leading and globally scalable advertising and sales solutions for automotive OEMs, their dealers, and their ecosystem of agency partners, channel sales partners, and systems integrators. He also chairs a cross-functional EMEA automotive steering committee that represents all of Google's functions working with the automotive industry: ads, cloud, Android and geo/maps. He also leads the Eurogroup GCAS on an interim basis while Pedro Pina is on paternity leave. Prior to joining Google in 2008, he worked 10 years at the European automotive and aerospace firm of Booz Allen Hamilton, with functional expertise in sales, after-sales, and marketing. Christian holds a doctorate from the HHL Leipzig Graduate School of Management and a bachelor's degree in economics from the University of Bayreuth. He lives in Munich, Germany. In his spare time he enjoys spending time with his wife and their Labrador retriever "Bella" and going to the gym to do powerlifting exercises and with kettlebells.