Humans of Motor Valley: a brand-new video series, telling the story of a territory and its people.

Travel along the thousand-year-old Via Emilia and you’ll meet the people of Emilia-Romagna who incarnate the values of the Motor Valley: an area synonymous not only with excellence and innovation, but also with fierce competitive spirit, exceptional skill, a desire to stand out, and a burning ambition to continue to raise the bar higher and higher.

This is the premise behind “Humans of Motor Valley”, a new video series (a spin-off of the “Humans of Emilia-Romagna” project) dedicated to those who year after year make the Motor Valley what it is today. This local multimedia initiative seeks to tell the world the story of each and every individual who with their own unique talent has contributed and continues to contribute to the growth of an internationally renowned and admired “Land of Engines”.

The first episode takes us to Noceto in the province of Parma, where amongst the green hills of the Val di Taro, an acclaimed athlete and motocross world champion spends her days immersed in sport and enjoying time with her family.

Take a look at the story of Kiara Fontanesi, the queen of Motocross.