back to top

Social changes: how do consumers change?

Motor Valley Event

The trend of digitalization, recently accelerated by Covid, revolutionized customers’ behaviour, whether it’s about a common good, an experiential service, or a luxury product. How has the purchasing process changed? And what added value has digital offered to car makers?

People icon
Patrizia Cianetti Marketing and Communication Director Ducati Motor Holding S.p.A.
People icon
Francesco Morace Sociologist
People icon
Tomaso Trussardi President Trussardi S.p.A.