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Social changes: how do consumers change?

Motor Valley Event

The trend of digitalization, recently accelerated by Covid, revolutionized customers’ behaviour, whether it’s about a common good, an experiential service, or a luxury product. How has the purchasing process changed? And what added value has digital offered to car makers?

Event
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Patrizia Cianetti Marketing and Communication Director Ducati Motor Holding S.p.A.
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Francesco Morace Sociologist
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Tomaso Trussardi President Trussardi S.p.A.