Ducati Museum

History and the future, challenge and success, the Ducati Museum is the place to live and breathe the legend of the Reds of Borgo Panigale. A temple that traces the 90 year-long history of Ducati, that celebrates style, the search for performance and the passion for racing.

Ducati Museum

Guided tour through the Factory + Museum

Live the Ducati experience.

Book your guided tour of the Factory with admission to the Museum.


The Museum can be visited without booking for individuals or groups of up to 10 people. Open Monday to Sunday from 9am – 6pm.

Closed on Wednesdays, Sundays from 11 November to 2 April, 1 January, 15 January, 2 April, 1 May. From 13 to 19 August inclusive. December 25th.

Tickets: Adult € 15. Group € 13. Reduced € 10.

Visit the collection

In 2016, for Ducati’s 90th anniversary, the Ducati museum was completely renovated, with new exhibitions. Opened in July for WDW2016 participants, the museum was officially inaugurated on September 23rd.

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Ducati Factory guided tour

A complete experience to enter into the past and present of Ducati. Discover how the myth of the Reds from Borgo Panigale were born, discovering the places, the characters, the technology and above all the bikes that have contributed to nourishing it.

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