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Ducati Motor Holding

Founded in 1926, since 1946 Ducati has been producing sports bikes equipped with desmodromic distribution engines, innovative design and cutting-edge technology.
An over 90 year-long story that recounts the passion for speed through its origins, the beauty of its bikes and the charm of a company that was born in Bologna and leads the carries the spirit of Emilia Romagna throughout the world.

Ducati Motor Holding

Explore the Ducati Museum and discover the legendary passion.

Discover the legendary passion.

The Museum

The Ducati story is one that spans over two centuries and explores the themes of engineering and fascinating, timeless design, sporting companies and legendary racing drivers. A tale that is enclosed in an exclusive temple: The Ducati Museum.

Factory Tours

Enter into the world of Ducati. Discover where and how the red bikes were born in Borgo Panigale, now famous all over the world. Come and see where the iconic design takes shape. An unforgettable experience for both aficionados and people who are new to the bike world.

Motorbike Physics

Motorbike Physics is an interactive educational workshop entirely dedicated to middle school students held inside the historic Ducati factory in Borgo Panigale run by the Ducati Foundation in collaboration with Liceo Malpighi in Bologna.
The aim of the unique workshop is to create a link between schools and the factory, through a scientific and technical experience of the museum.

Ducati Riding Experience

The most exciting driving school around.
Learn the tricks of the track, for all levels, on the back of a Ducati.

Ducati Dream Tour

An unforgettable three-day tour on the back of the most beautiful performance motorbikes in the world. A journey through the hills, where the motorbikes were intended to be ridden, as well as a trip to the factory where they were created.

Ducati Grandstands

The Ducati Grandstands support the Ducati GP team in all the most exciting races. Participating in a Ducati Grandstand does not just mean enjoying a gallery dedicated to exclusive services, but also living an experience rich in emotions.

Ducati Races

With 7 manufacturer titles and 14 pilot titles, Ducati is the motorbike company with the most titles in the Superbike Championship.
The MotoGp World Championship in 2007. Results obtained thanks to the excellent competition team: Ducati Races.

Ducati Factory Store

The official Ducati store is a short walk away from the factory in Borgo Panigale.
The best place to admire the different models. Why not take home a few Ducati souvenirs while you’re at it?

Scrambler Ducati

Welcome to the Land of Joy

The motorbike that made the headlines in the 70s is reborn in a brand that glorifies creativity and freedom of expression.

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Ducati Factory guided tour

A complete experience to enter into the past and present of Ducati. Discover how the myth of the Reds from Borgo Panigale were born, discovering the places, the characters, the technology and above all the bikes that have contributed to nourishing it.

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Fabio Taglioni: the trellis frame as the last act of 30 years in Ducati

Explore Fabio Taglioni’s thirty-year career as a designer and his contribution to Ducati, which ended with the construction of the trellis frame, one of the three “pillars” of the motorbike tradition of the motor home from Borgo Panigale.

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